SZ | Advisory is an international art consultancy firm. In cultivating an environment of trust and discretion built on a genuine passion, we aim to provide impartial and informed advice in all aspects of collecting art. As collections develop, we provide support in archive management and upkeep. As a seminal pillar in our approach to supporting the arts, SZ | Advisory strongly believes that collecting is a form of philanthropy - supporting a community of artists, gallerists, and institutions. With a team whose backgrounds stem from diverse fields in the industry, we work to demystify and shed light onto all aspects of the art world. Pinpointing the best works in a market in which demand outstrips supply requires strategic knowledge and relationships. SZ | Advisory operates with the clients’ best interests first.

Sharón Zoldan

FOUNDER & PRINCIPAL ADVISOR

With degrees in Art History, Italian and Spanish from the University of California, Los Angeles (UCLA), Sharón's background in Renaissance Art History provides for a solid foundation in her pursuit of Modern, Post-War, and Contemporary Art. She sets herself apart by delving deep into research, providing clients with thorough insight into process, inspiration and technique, while contextualizing works within the arc of art history.

Sharón cemented her knowledge in the visual arts, while living abroad in Europe, the Middle East and Central America. With her keen understanding of the international art landscape and the scope of her regular travels, she maintains rapports with artists, dealers, and auction houses, keeping current with market trends. 

Over the course of the last decade, Sharón has had experience working for various international galleries, the Hammer Museum, and Christie's Auction House in Los Angeles, among other art organizations. For years, she served as the West Coast Associates Chair of the American Friends of the Israel Museum in Jerusalem, as well as the Curator's Council Co-Chair of LAXART in Los Angeles. Recently, she has joined the Contemporary@LACMA acquisitions committee and the Cercle des Collectionneurs for MUDAM, Luxembourg.

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Jennifer Li

SALES ASSOCIATE - LOS ANGELES

Jennifer received her MA in Modern Art History, Theory and Criticism from the School of the Art Institute of Chicago and a BA in the History of Art from the University of California, Berkeley. Her career began in museums—the Art Institute of Chicago, the Los Angeles County Museum of Art, the J. Paul Getty Museum—before segueing into work with art galleries. With over a decade of experience in education, Jennifer is well-equipped to decode and discuss artistic phenomena with the newly-initiated or the connoisseur. She is a regular contributor to critical magazines such as Art in America, Frieze, and ArtAsiaPacific, as well as, the popular online platforms of Architectural Digest and Sight Unseen.