ArtHouse @ SohoHouse: Mixografia
Conceptualized by Sharón Zoldan, the Arthouse series consisted of temporary month-long exhibitions at the Soho House in West Hollywood. Showcasing exemplary editions by local legends John Baldessari and Ed Ruscha, Fine art printer and publisher Mixografia and art advisor Sharón Zoldan presented three suites of masterful three-dimensional prints that utilize a relief technique (debossing, embossing) to create incredibly dynamic prints. Baldessari’s Crowds with Shape of Reason Missing (2012) removes the dominant subject of an image and replaces it with a nondescript white form. The viewer then focuses on the reactionary rather than the primary. Ruscha’s Rusty Signs (2014) draw upon consistent motifs from the artist’s career: components of visual culture, the passage of time, and Americanisms. Made from a single piece of paper, these remarkably realistic works appear to have been rusted and weathered, reading as actual patinated metals.